Aids in the prevention of dental decay Gently removes surface stains Gives you a noticeably whiter smile Arm & Hammer Advance White Extreme Whitening Toothpaste gives you an ultra white smile while still working hard to keep your teeth clean. Its specially formulated with peroxide for extra whitening power. Our Stain Defense technology prevents new stains from setting. All that combined with the gentle power of Arm & Hammer Baking Soda to safely whiten gives you something to smile about. Its specially formulated with refined dental grade baking soda to give you a noticeably whiter, brighter smile. The fluoride cavity protection and enamel strengthening formula removes more plaque in hard to reach places than a non-baking soda toothpaste. You get a deep clean that penetrates in between teeth and along the gum line to remove plaque and stains. It also includes a tartar control agent that helps keep tartar from forming. Its a low abrasion formula, so the enamel wont be damaged. The baking soda also neutralizes acids that weaken and erode enamel. Your teeth will look whiter and healthier and you’ll know they’re getting a deep clean. Plus, the Clean Mint flavor leaves your breath fresh. For stronger, healthier teeth and gums*, choose Arm & Hammer Baking Soda toothpastes. Versatile and affordable. Gentle yet powerful. For generations of families, Arm & Hammer Baking Soda has been the standard of purity, and a trusted household staple in millions of cabinets and pantries. Our toothpastes and many of our personal care products are made with Arm & Hammer Baking Soda, delivering the quality you can count on, from the brand you trust. *when used as part of a complete brushing routine Made in USA(with US and foreign materials) Do not swallow. Supervise children as necessary until capable of using without supervision. Rinse away toothpaste residue thoroughly after brushing. Adults and children 2 years and older: Brush teeth thoroughly after meals or at least twice a day.