Yvonne Samantha Achieng

Yvonne Samantha Achieng is the Head of Marketing. With over 13 years’ experience, Yvonne has developed a strong track record in strategic thinking, brand building and execution in Fast-Moving Consumer Goods (FMCG), Telecommunications and Beverages sectors. Yvonne has led in creation and execution of marketing strategies across several brands including Pampers, Always, Ariel, Blaze by Safaricom and Jameson Irish Whiskey. With a keen eye, she utilizes bespoke concepts, drives brand strategy and impactful route-to-market strategies that propel brands to fruition.
Yvonne has worked on several award-winning marketing campaigns that have garnered recognition in multiple forums across Sub – Saharan Africa. Through well executed product launches and activations, she has driven increase in revenue,Market share and brand equity for several brands while establishing a robust digital presence across various platforms.
With a background in Psychology, Yvonne brings a passion for identifying enduring consumer and commercial insights to support the development of brands and grow businesses. She is an impact driven leader who is passionate about transforming consumers lives in a positive way.